The Founder: Hi! I’m Erin a serial entrepreneur and trend spotter with a love for fitness. My passion for fitness, fashion and branding has inspired this line created for women who want to feel strong, sexy and confident in clothes that compliment the female form. Think high waist, cropped tops, bike shorts and luxe sweat suits. A love for comfort and curves inspires Azur’s thoughtful designs that you’ll want to live in. Famous for our unmatchable legging fabric, known for the most flattering cuts and embraced by an amazing community women. Our versatile collection of go-to garments will take you from the gym, to the office to the street. Azur Fit is the intersection of fitness meets fashion for the empowered female living her best life.