Hi! I'm Erin, founder of Azur Fit. Throughout my fitness journey i had the hardest time finding comfortable, quality pieces to workout in. There was honestly a simple need for go-to garments that flatter the female form. In 2018 Azur was born, offering a curated collection celebrating shape and feminine proportions.

My thoughtful collection of core pieces and enhanced basics not only look good but feel good and understood. Azur is the intersection of lifestyle and community for the empowered modern female living her best life.


Welcome to Azur! We're so excited for you to meet our new Reversibles, Racerbacks and Go-To tanks. We'd love to keep in touch with you about new designs and collection drops. Sign up with your E-mail and we'll email you a code for 10% off your first order!